Our Philosophy

Thank you for visiting The Natural Baby’s home on the world wide web!

The Natural Baby is a family-run boutique committed to offering products that encourage and enhance a gentle, natural approach to pregnancy, childbirth, and parenting. Our shop is positively brimming with organic and planet-friendly products that are healthy and safe - for you, your baby, and your family.

Product Selection

We believe in making mindful choices in parenting. That means exploring all options when making decisions - in prenatal health, in childbirth, and when nourishing and caring for our brand new little humans. We believe in products that allow us to parent naturally; intuitively. Baby-wearing, breastfeeding, are co-sleeping are just some of the elements of natural parenting that shape our product offering. And we believe in choosing locally-made products, and non-toxic toys even if it means paying a premium for higher quality.

We prefer organic products because they are manufactured without the use of pesticides and other harmful chemicals. We like recycled products because they help cut down on waste. High-quality, handmade items last longer than inexpensive ones, preventing even more waste from ending up in our landfills. And reusable diapers are just that – reusable. One guaranteed way to reduce your baby’s environmental impact is to use reusable instead of disposable diapers.

It is hard to deny the economic benefits to being “green.” When you choose products that are reusable or have a long lifespan you can’t help but save money in the long run. Wooden toys and other items can be used by multiple children and even passed down from generation to generation, creating a legacy that will long outlive the other “stuff” we accumulate.

Business Practices

When selecting the products we offer in our shop, we give preference to companies based in the USA, and choose products made in the USA whenever possible. Not only does buying Made in USA support our local economy, but those items have far fewer miles to travel before reaching your hands, which means thousands of gallons of fossil fuel saved.

We recycle far more garbage than we throw away and we bring reusable cups from home for our tea. We reuse the boxes and other packaging we receive with our products to ship internet orders and ask our suppliers to use minimal retail packaging whenever possible. We firmly believe in doing whatever we can to reduce our impact on the earth and feel sure our efforts are making a difference in our community.

We strive to uphold these principles and hope to offer everything you need to raise your family in harmony - with each other and the earth. We believe in every item that we sell and it is our sincere hope that you will too.

Since our shop opened in 2009 we have changed many or our brands and products offerings and services but our focus and commitment has remained the same and centers around a love for cloth diapering and babywearing!


Allison & Steven

supporting mamas, nurturing babies, respecting the earth